Born and raised in Las Vegas, Nevada, I’ve had a passion for hair since I was a little girl playing in my mother’s salon. By the time I was 11, adults were already paying me to style their hair—and their children’s too! I continued doing hair through my teen years, then pursued and earned a Bachelor's Degree in Marketing, eventually working in corporate for several years.

But my love for hair never faded. I made the leap to turn my side hustle into a full-time career, becoming a licensed hair professional over a decade ago. After surviving cancer twice, I developed an even deeper connection to healthy hair care. My personal hair journey pushed me to understand how to nourish and grow healthy hair.

That passion led me to create Love Your Roots Haircare. I spent three years researching, hiring one of the best chemist in the beauty industry, and testing formulas to ensure top-tier, safe, and effective products. The result? A line of products that have helped countless clients grow strong, healthy, beautiful hair—along with a free Hair Growth Guide to help you do the same.

This is only the beginning. Love Your Roots is on its way to becoming a globally known brand. Thank you to everyone who has supported this journey.